2026, let's look towards the future together.
CAT EYE will push the spirit of "Optical Mastery" that has been passed down since the company was founded in 1950 into a new horizon in 2026.
What we aim for is not just a "tool," but an experience that will change the very landscape of your life.
From "seeing" to "watching"
"It's not a tool for looking, it's a tool for observing."
"Seeing" is simply the act of recognizing what comes into view.
"Watching" is the act of focusing your attention, adding your heart, and actively receiving the world.
The moment you pick up a pair of binoculars, the way you see the world changes.
Scenery captured consciously, rather than by chance, is more vividly and deeply etched in your mind.
CAT EYE will continue to be a "tool for observing" that will bring about this change.
The joy of ownership in your hands
We believe that excellent design should be beautiful not only when in use, but also when it is standing still.
Design Lab Maho Inc.'s CAT EYE products are not just stored in a case,
We aim to create products that people will want to display and look at.
Precise mechanism, warm form, and attention to detail that is typical of Japan.
You feel joy the moment you touch it, and the more you own it, the more you grow to love it.
This experience is the value we want to provide.
2026 - The First Year of Design
The Xross series was an evolved version that was refined based on existing models.
However, in 2026, CAT EYE will move on to the next stage.
In 2025, we will welcome a new internationally active Japanese designer,
In 2026, we will launch our first completely new design, CAT EYE.
This is the "first year of design" for us.
The new work by the designer who sympathizes with the company's policy of "hospitality" is
We are confident that this will be a masterpiece that embodies the delicate attention to detail that is typical of Japanese products, and that combines comfort for the user with the joy of owning it.
Please look forward to the new CATEYE
In 2026, Design Lab Maho Inc. will redefine the viewing experience, which is at the heart of the brand.
We hope that the new CAT EYE will enrich your vision of the future.
Design Lab Maho Inc.
-the atelier that revives CAT EYE since 1960-
Representative: Kazuya Matsumura
CAT EYE Spring Sale
"CAT EYE Spring Sale Campaign Announcement"
January 23, 2026
In January 2026, CAT EYE proudly celebrates its 1st anniversary.
To express our sincere gratitude to all our supporters, we are offering a limited-quantity, limited-time special promotion. In addition to the 20x42, we are pleased to introduce the 14x42 at a special anniversary price for this campaign.
CAT EYE Spring Sale
 |
 |
▶ Open 360° interactive image ▼ Close 360° interactive image |
▶ Open 360° interactive image ▼ Close 360° interactive image |
Xross 20 x 42
|
Xross 14 x 42
|
News
-
Read more
Thank you very much for your continued support.
In January 2026, CAT EYE proudly celebrates its 1st anniversary.
To express our sincere gratitude to everyone who has supported us, we are pleased to offer a special promotion.
Quantities and the campaign period are limited, but this time we are offering both the 20x42 and, for this campaign only, the 14x42 models at special prices.This campaign includes the 2025 Special Box Set, an extended warranty of 1 year + an additional 1 year, an exceptional special price, and free international shipping...
-
Read more
Thank you for visiting Cat Eye Direct.
Please note that our store will be closed during the winter holidays on the dates below:Holiday Period:
27 December (Sat) – 4 January (Sun)Orders placed during this period will be shipped from 5 January (Mon).
Email inquiries will still be accepted, but replies will be sent after the holiday.
Thank you for your understanding.
-
Read more
Thank you very much for your continued support.
It has already been almost one year since we launched our new binocular brand “CAT EYE” in January 2025.
As a token of our appreciation for everyone who has supported us, we are pleased to offer a limited quantity of our 20x42 model as part of our Winter Campaign.
The campaign includes a 2025 Special Box Set, 1-year warranty + 1-year extended warranty, and an exclusive Winter Campaign price ...
